Note the that title: ” Business is a Process”. Business is not wishing, feeling, or hoping. Business – especially growing or turning a business around – is about Action. Action that is planned. Action that is directed. Action that is deliberate.
Most of the companies that hire me, would give their local fire department a run for their money when it comes to putting out fires. Their day – every day – is running from one fire to another. How can anything ever change, if all you do is put out fires? It can’t – it’s not possible. People have been trying the fire department business plan since the dawn of time. It might work for a while. Then it doesn’t. You just don’t when it fails – until it does.Read more